Lucky Seven teamed up with LA based freelance photographer Rylan Perry to shoot their latest campaign. Known for his raw candid photographs, Rylan shot most of the imagery on a …. film camera and the result was organic, gritty and glowing.

A few locations such as the warehouse district in downtown LA had been planned in advance, but the team picked up their vintage Mercedes 280CE and stopped to shoot as and when they came across something interesting.


Driving around Silverlake is where they stumbled across American Electric Tattoo company, an old-fashioned street shop on Sunset Boulevard, not only did some great images come out of this but a chance meeting with some true characters that have gone onto inspire the brand.



Brothers collateral pawn shop with their traditional gold gilded windows was a stage set for the Lucky seven gold oval trucker and Trejo’s coffee and donut shop provided a hot pink backdrop along with a much-needed coffee break.

Thanks LA

Next stop, Miami?

June 21, 2018