The trucker came about in it’s true form in the early 1970’s, created for rural American companies, the wide front panel was an ideal platform for emblazoned company logos and the cap became a promotional giveaway for brand advertisement. The practical cap worn by drivers and farmers soon became a staple of blue collar uniform and an iconic symbol of Americana.


The Lucky Seven signature five panel trucker has been adapted to carry a reinforced front panel and visor, as well as a large top clasp instead of the traditional pin; all designed for strength, support and durability.

The time-honoured mesh back provides ventilation, and the snap-fastening allows you to adjust for the perfect fit.

June 21, 2018