LUCKY SEVEN

Lucky Seven was founded in London in 2009, inspired by the world of film and popular culture. The vision was to create unique patches based on iconic imagery and subtle references from cult films; all of which are still available within our cap builder archive. From the outset, the brand established strong connections with the Hollywood film industry, creating bespoke caps for cast and crew of numerous productions.

Launching with a new look and new collection for SS18, we’ve expanded our product range and added further iconic styles. SS18 brings you exclusive culturally inspired collaborations alongside a core range of contemporary and original Lucky Seven pieces, inspired by the grit and glow of downtown LA. Whether you’re most at ease in the gym, at a festival, in the bustling city or remote outdoors, Lucky Seven has a cap to suit your lifestyle.

LUCKY SEVEN

Lucky Seven was founded in London in 2009, inspired by the world of film and popular culture. The vision was to create unique patches based on iconic imagery and subtle references from cult films; all of which are still available within our cap builder archive. From the outset, the brand established strong connections with the Hollywood film industry, creating bespoke caps for cast and crew of numerous productions.

Launching with a new look and new collection for SS18, we’ve expanded our product range and added further iconic styles. SS18 brings you exclusive culturally inspired collaborations alongside a core range of contemporary and original Lucky Seven pieces, inspired by the grit and glow of downtown LA. Whether you’re most at ease in the gym, at a festival, in the bustling city or remote outdoors, Lucky Seven has a cap to suit your lifestyle.

PATCHES

Exclusively designed in-house, our embroidered patches are manufactured using advanced software and state-of-the-art machinery capable of the highest stitch count quality. We design our patches to use directional stitching which gives great depth and highlights the most intricate details. Our patches are all produced in the USA by a fifth-generation family-run business that has been developing custom embroidery since 1885. The quality is unrivalled and continues to impress with every patch we produce.

PATCHES

Exclusively designed in-house, our embroidered patches are manufactured using advanced software and state-of-the-art machinery capable of the highest stitch count quality. We design our patches to use directional stitching which gives great depth and highlights the most intricate details. Our patches are all produced in the USA by a fifth-generation family-run business that has been developing custom embroidery since 1885. The quality is unrivalled and continues to impress with every patch we produce.

TRUCKER


Created as a mainstay for rural American companies, the wide front panel is an ideal platform for emblazoned company logos – the practical trucker became the blue collar uniform and an iconic symbol of Americana.

Our signature five panel trucker carries a reinforced front panel and visor, as well as a large top clasp instead of the traditional pin, all designed for strength, support and durability. The time-honored mesh back provides ventilation, and the snap-fastening allows you to adjust for fit, or to attach it to your belt loop when you’re not wearing it.

TRUCKER


Created as a mainstay for rural American companies, the wide front panel is an ideal platform for emblazoned company logos – the practical trucker became the blue collar uniform and an iconic symbol of Americana.

Our signature five panel trucker carries a reinforced front panel and visor, as well as a large top clasp instead of the traditional pin, all designed for strength, support and durability. The time-honored mesh back provides ventilation, and the snap-fastening allows you to adjust for fit, or to attach it to your belt loop when you’re not wearing it.

Cloth Back Trucker

The cloth back trucker is a hybrid of the classic mesh back trucker and the baseball cap. If you prefer a full cloth cap but love the shape of the trucker, this is the style for you.

Baseball

Another American icon, catapulted from the sports field to street style, this cap remains an indispensable item to your wardrobe. Made in distressed cotton twill and punctured with eyelets for ventilation, we’ve created a range in seasonal colors carrying our signature and unique patches. Baseball caps are a streetwear mainstay, but you don't have to root for a sports team to wear one.

Baseball

Another American icon, catapulted from the sports field to street style, this cap remains an indispensable item to your wardrobe. Made in distressed cotton twill and punctured with eyelets for ventilation, we’ve created a range in seasonal colors carrying our signature and unique patches. Baseball caps are a streetwear mainstay, but you don't have to root for a sports team to wear one.

Dad

An evolution of the baseball, this unstructured and relaxed six panel cotton twill cap is cool and unassuming. Our range includes a selection embroidered with our L7 box logo and others carrying a small version of our signature embroidered oval patch, in both tonal and contrasting colorways. Punctured like the baseball with eyelets for ventilation but with a branded metal clasp adjustable back opposed to the snap-fastening.

Bucket

Adopted into popular culture in the early 60s and keeping a foot in the door ever since, the iconic bucket has a rich history and has been a symbol of various music genres. Made from a cotton twill with trademark embroidered eyelets for ventilation, our buckets come in a range of understated colors and carry the small embroidered Lucky Seven oval. Carefree and easy to wear, its functional appeal never died. The beauty of the bucket is that you can roll it up and stick it in your pocket.
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