Lucky Seven was founded in London in 2009, inspired by the world of film and popular culture. The vision was to create a custom cap brand that carried unique patches based on iconic imagery and subtle references from cult films and tv shows; all of which are still available within our cap builder archive.

Today Lucky Seven continues to bring exclusive culturally inspired collaborations from the world of music, film, art, entertainment and much more, with a growing range of premium headwear.

There’s a reason we’re called Lucky Seven, it’s because seven is so, well lucky. It’s a put a smile-on-you-face kind of number, one that’s bound-up in hope, fortune and success. It’s the most worn-out pocket on roulette wheels the world over, the most popular Lotto number, the big triple strike on a fruit machine. Think about it: seven days in a week, seven colours of the rainbow, Seven Wonders of the World, and according to Kurosawa, Seven sword-wielding Samurai. Don’t forget the world was made in seven days and when it comes to deadly sins, that’s right, there’re seven to choose from. Okay, so not everyone subscribes to the same theological schools of thought but for the more Eastern of mystics, Hinduism counts not one, not two, but seven chakras.


Exclusively designed in-house, our embroidered patches are manufactured using advanced software and state-of-the-art machinery capable of the highest stitch count quality. We design our patches to use directional stitching which gives great depth and highlights the most intricate details. Our patches are all produced in the USA by a fifth-generation family-run business that has been developing custom embroidery since 1885. The quality is unrivalled and continues to impress with every patch we produce.


Created as a mainstay for rural American companies, the wide front panel is an ideal platform for emblazoned company logos – the practical trucker became the blue collar uniform and an iconic symbol of Americana.

Our signature five panel trucker carries a reinforced front panel and visor, as well as a large top clasp instead of the traditional pin, all designed for strength, support and durability. The time-honored mesh back provides ventilation, and the snap-fastening allows you to adjust for fit, or to attach it to your belt loop when you’re not wearing it.


Another American icon, catapulted from the sports field to street style, this cap remains an indispensable item to your wardrobe. Made in distressed cotton twill and punctured with eyelets for ventilation, we’ve created a range in seasonal colors carrying our signature and unique patches. Baseball caps are a streetwear mainstay, but you don't have to root for a sports team to wear one.


Whether you’re organising an event, impressing clients, rewarding employees or just looking for a new premium accessory to sell. Lucky Seven products are the perfect way to showcase your brand.

We’ve worked with some iconic brands; such as Pacha, Duck & Waffle, MNKY HSE and more.

Find out more about co-branding terms and requirements below.