LUCKY SEVEN X BOWIE
Lucky Seven launches an exclusive collaboration with Bowie
Ground control to Major Tom, ground control to Major Tom, take your protein pills and put your snapback on…
Lifting off this month Lucky Seven teams up with original starman David Bowie with an exclusively licensed capsule collection. The four exclusive styles feature classic iconography from Bowie’s 1969’s self-titled debut, 1973’s Aladdin Sane and 1974’s Diamond Dogs.
The collaboration highlights Bowie’s affinity with America, pairing the culture magpie from Bromley with the ultimate American accessory – the cap. Heavily influenced by American culture from the music of Bob Dylan to the consumerist art of Andy Warhol to the ever-evolving fashion scene, Bowie transformed himself into various incarnations plucking various influences from the world around him.
Two of the patches from the collection feature iconography from Bowie’s 1969 self-titled debut, available in a Trucker and Baseball cap style. The Space Oddity single was released on the 11th July 1969 merely days before the NASA Apollo Moon launch on the 16th July 1969. Although the single is noted to have been inspired by ‘2001: A Space Odyssey’ the links to the launch are undeniable. The two embroidered patches designed by Lucky Seven evoke the style of iconic NASA space mission patches worn by astronauts. The ‘Ground Control’ patch features a launching rocket and the ‘Space Oddity Mission’ patch illustrates a rocket in orbit alongside an inversion of the illustrious red and blue lightning bolt firing out under the engines.
The iconic Lightning Bolt patch is also featured as part of the range, contrasted against a jet-black fabric Dad cap. Bowie’s lightning bolt is one of the most recognisable symbols in modern music history. The transformation of Ziggy Stardust into Aladdin Sane was ultimately symbolised by the 1973 album cover. The eminent lightning bolt make-up is said to also represent duality of mind, partly Bowie’s own obsession and antipathy for America as Aladdin Sane was influenced and written during his Ziggy Stardust tour of America.
The fourth patch features Rebel Rebel embroidered in a classic rectangular style on a khaki Baseball cap. Noted as one of the most covered songs in history, Bowie’s 1974 glam anthem from Diamond Dogs is as popular today as it was then. A call to arms for all those marginalised by utilitarian society.
The Lucky Seven x Bowie capsule celebrates one of music’s greatest icons, an interminably creative and restless artist.