The latest Lucky Seven photo shoot brings the team to Cape Town, South Africa.


Teaming up with London based and South African raised film director and photographer David J East to shoot the latest campaign.  Known best for his immersive portraits he photographs characters amidst their natural habitats, while his cinematic projects depict the tender and distinctive qualities of human nature. Raised in Cape Town Dave worked with team to select a variety of exciting and beautifully picturesque locations.

Accompanied with a vintage Land Rover series II and custom built motorbike the team made their way through the spiralling city to shoot in all six of the exciting locations. Shots from the beach at Café Blouberg, Forrest Newlands and Signal hill will form the main body of the sites images and were great locations to shoot the newest Beanie and Baker Boy styles.


The team then made their way through Woodstock, Round House and finally Camps Bay Strip in perfect time for the golden hour sunset forming the second phase of the Lucky Seven summer campaign.


Thanks for having us Cape Town,

What city will be next?

February 18, 2019